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IPL needs to move away from personality cults

Harsha Bhogle

Posted: Sep 04, 2009 at 0903 hrs IST
      

: Two fine administrators stand arrayed against each other and in doing so they weaken an event whose success they have contributed much to. The IPL is one of India’s best brands, even for one so young, and you can see its importance by the fact that it is blamed for many ills elsewhere! But for all its success, the IPL is still on a learning curve, it still needs many strong hands on its shoulders and it can ill afford a tug-of-war. Both Lalit Modi and N Srinivasan have much to benefit, as indeed does the BCCI, in a strong IPL.

But if Modi and Srinivasan are on a collision course, it shows up a familiar weakness in the Indian business and administrative environment. As a nation, we run on personalities not systems, on charisma not content, and that is why we build such few strong institutions. A fine municipal commissioner or, a rarer commodity, a good member of parliament, can make a huge difference but as soon as they are gone, either due to bureaucratic or electoral fickleness, their effectiveness tends to go with them; normal service is resumed, chaos reigns. That is largely because we are a nation of individuals who believe systems are for everybody else. But if the IPL wants to be equally successful, be just as strong a property, twenty years from now, it will have to learn to live without Lalit Modi at some time as indeed will India Cements have to learn to live without Srinivasan.

I suspect you will find that most great institutions are established by visionaries, it is their passion that takes them through the early years of acceptance and frustration. But thereafter institutions run themselves, built as they are on solid foundations. You can see that at IIM-Ahmedabad where the great Vikram Sarabhai was the visionary. It is as powerful forty five years later. Infosys is headed that way with Narayana Murthy and Nandan Nilekani slowly stepping aside. The IPL has a visionary in Lalit Modi but if it wants to compete with Wimbledon or the English FA or the Augusta Masters it must create strong systems and ease away from personality cults. Modi and Srinivasan cannot oppose each other!

I fear we are also seeing the appearance of another challenge before the IPL. For it to become stronger, the IPL must seek out strong franchises because eventually it is they who will popularise the sport in their territories. Well run franchises will produce strong teams and strong teams will produce a competitive league. That will in course of time become the lifeline of the IPL; eight or ten or twelve professionally run franchises. That is why I am a bit concerned at all the attention being bestowed on film stars hoping to buy franchises.

I am not saying film stars cannot run them but I would be wary of my sport being looked at as a plaything. In the end the IPL is a serious cricket event and that is the only way it can survive. If the IPL allows itself to be seen as a glamour toy, it gets into the public consciousness for all the wrong reasons. Movie stars have always attended big sporting encounters, they add a little something to the event, but they are not the main course. In their movies they are, but at a big sports event, they aren’t. I fear sometimes that the IPL gets a little too consumed by who is coming to watch it and I hope that doesn’t extend to who is going to buy its franchises.

A Salman Khan versus Shahrukh Khan story is fine for the entertainment or news channels (have you noticed how often we club the two together) but I am not sure that is how we want to promote a cricket match. It has to be Mumbai Indians vs Royal Challengers Bengaluru not Mukesh Ambani vs Vijay Mallya. The IPL will do well to look at two solid franchise owners when the time comes next year; people who can promote the sport and make it stronger.

Hopefully by then this skirmish will have blown over and the IPL will be talked about for all the right reasons. Lalit Modi has done a brilliant job so far and so has Srinivasan by putting together a really solid franchise. The IPL owes them both a great deal but their eventual success will lie in making the IPL bigger than either of them.

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  • Comments
     
disappointed
by sumanth on 2009-09-24 18:50:48.617109+05:30
I am a big fan of Harsha Bhogle. But i am disappointed that he wrote the same article in espnstar.com also.
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The game cannot afford tensions
by Sekhar on 2009-09-07 17:46:00.778553+05:30
Seems like everyone is resigned to bashing Modi and when someone praises him,he is said to be "stooping too low".I agree with Harsha every bit.International cricket itself is in turmoil with player contract disputes and regional tensions,something that a game with eight major international participants cannot afford.Globalisation of the game is the key and the IPL is one of the ways forward.In such times,it can ill-afford a tug -of-war between its two important members.It's 100% true that film stars are basking themselves in non-existent glory as far as cricket is concerned.Fans throng Eden Gardens not to watch SRK but to watch Sourav Ganguly.Salman Khan foolishly says that he will draw more crowds.He must realise that even if an IPL team is owned by Chennai's Saravana Stores,crowds will come in to watch the players and the game of cricket that's on offer and not to watch a Bollywood actor do shirtless stunts on the field.
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disappointing
by Saurabh Somani on 2009-09-05 16:47:13.057523+05:30
extremely disappointing to see harsha bhogle stoop to the level where he only extols the virtues of the guys in power and ignores their flaws. srinivasan has done a fine job, he says and not a single word about how he owns a franchisee while being the board secretary? where is the hard-hitting harsha of yore?
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